50 Cent Challenges Dr. Dre With SMS Audio Headphones

Photos Courtesy of SMS Audio Watch out Dr. Dre, there’s another rap legend breaking into the world of haute headphones. As the founder and CEO of SMS Audio, 50 Cent helped design a line of headphones that would impress music lovers with its professional sound quality (SMS does mean studio mastered sound, after all), while also appealing to the style savvy. Here’s what you need to know to pick the pair that’s best for your lifestyle: SYNC by 50 Wireless Over-Ear Headphones ($399.95) Available in shadow black, ghost white and silver obsidian 17 hours of battery life with 50-foot range Features Kleer technology, passive noise cancellation, a bass boost button, and on-board controls Ability to sync up to 4 pairs to one audio source Adjustable headpiece made with Shatterproof UFP™ polymer plastic Accessories included: a hard-shell carry case, mic cable, 3.5mm dongle, Micro USB charging cable, USB/AC adapter, airline plug adapter, and microfiber cleaning cloth

SYNC by 50 Wireless On-Ear Headphones ($229.95) Available in shadow black and cool silver 17 hours of battery life with 35-foot range Features Bluetooth aptX technology, built-in mic for calls, and professionally tuned 40mm drivers Accessories included: a hard-shell carry case, cable with 3-click mic, Micro USB charging cable, USB/AC adapter, airline plug adapter, and soft touch cleaning cloth STREET by 50 Wired Over-Ear Headphones ($249.95) Available in limited edition magenta, yellow, blue violet, red and original shadow black, ghost white and phantom blue Adjustable headpiece made with Shatterproof UFP™ polymer plastic and leather memory foam ear cushions Features professionally tuned 40mm drivers, detachable cord that prevents against tangling, and built-in mic for voice calls Accessories included: removable cable with 3-click mic, carry bag, airline plug adapter, soft touch cleaning cloth, and one-year limited warranty

STREET by 50 Wired On-Ear Headphones ($179.95) Available in blue, green, pink, red, teal, orange, shadow black and ghost white Features foldable design, soft On-Ear OVALFIT™ cushions, gold-plated connector, THUMPP Enhanced Bass™, and 40mm drivers with passive noise control Accessories included: carry case, removable cable with 3-click mic, airline plug adapter, and microfiber cleaning cloth STREET by 50 headphones proved just how stylish they really are by showing up on the runway at Alon Livné’s Spring 2014 show during Mercedes-Benz Fashion Week. “Mixing Alon Livné’s bold designs with SMS Audio headphones makes a statement about my passion for both music and fashion,” 50 Cent said. “SMS Audio designs and colors give people options to match their personal style and enjoy studio mastered sound.”